ART OF THE TITLE ANALYSIS
I have taken a look at www.artofthetitle.com to analyse some of the title sequences from recent films. I have chosen to analyse Nerve (2016), The Jungle Book (2016) as well as The Conjuring (2013). All of these films are of a different genre but were all very successful within the film industry. I will explain the process in which these titles took to be created and how they could inspire our sequence. The first film I have chosen to look at is Nerve, this was a smaller budget film ($20 million), it did well in the box office, making a profit of $83.7 million. Personally I believe that the film could have done better with a higher level of promotion, however narratively it was interesting and put a twist on the video game thrillers that have been more common in recent years. The titles for this this film were designed by Teddy Blanks and he says he wanted to make the audience become ‘watchers’. They work well by introducing the online game, it essentially is a sequence of different fonts and animated gifs etc shown on a computer screen. This was created using After Effects, which is a programme not too dissimilar from Premier; this is something which as a group we could have used for our editing. Something which would restrict us from producing titles like this is the parts which were coded in Chrome’s developer tools, this is a more extreme way of creating the titles but it has a more realistic effect. The colour used within this film is bright, lots of different styles of animations has been used to exaggerate this. I think that works well alongside the narrative of the film, everything is over exaggerated online and it is meant to create a ‘buzz’ and obsession around this central game. For us, I don’t think that this huge range in different fonts and colours would work; purely because I think it would take away from the stereotype Mise En Scene within our film. However, this was inspired by Mike Perry’s Broad City Titles, this is somewhat an animated hand drawn version of what we have created, it takes the attention from the glittery, moving titles to the actual connotations of the colours used and what the words say’. Therefore I would say that although the titles in Nerve do not really suit our narrative, it wouldn’t be impossible for us to create something quite similar but more mature. The second titles, which I chose to analyse, are that of the remade Jungle Book, this was distributed by Disney, which tells us that they had a huge postproduction budget. As it was a remake, they needed an original USP to make it appealing towards an audience. Therefore the whole thing was animated, there was a enormous use of CGI and most of the filming process was done using a green screen and minimal props. The titles of this film are more important towards the end of the film. To try and connect it to the original story they have made an animated book at the end, it is 3D and has depth to it in which all of the characters flow out whilst the titles run. Although this is described as ‘stunning vitality and depth’, it would be virtually impossible for us as students to create to the same creative level. This is where big production companies have an advantage, Disney are willing to put more detail into their sequences because they are aware that they are almost guaranteed a bigger profit. Although the actual titles are nothing special, the use of this animated clip at the end helps to lift the ‘fantastic fable’. Overall we could take creative influences from these titles, but in terms of making one similar, we just do not have the money or technology to do so. Finally, The Conjuring. This film was created 3 years prior to the others, which may suggest why this is the one which we can relate to the most. The creative director, Aaron Becker, chose to produce simple yet effective opening titles. Essentially they show faded newspaper clippings and photo negatives alongside the scripted titles. We as an audience are not introduced to any real locations or characters and so it leaves them waiting, based upon the paranormal, eerie connotations that come from these photos. Although this is a horror and the whole idea is slightly predictable and overdone, I think that this is the sequence which our group could recreate most easily and take inspiration from. In terms of our narrative we are also trying to produce stereotypes and so we want our titles to be simple and not to take away from this. The part of these titles which is most effective is the score created by Joseph Bishara, this makes the whole thing appear more on edge and the audience become more engaged because it is exposing the film to 2 of their senses. Although our film is a comedy I think that our music choice has the exact same effect in creating a mood for our sequence.
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